We strive to stay on top of the latest and greatest developments and advancements in our respective industries. Our designers follow artistic trends and our developmers keep up with new technologies all as part of our promise to deliver the best possible product to our clients.
Our blog is a way of sharing with the world. Its purpose is not just to share the knowledge, but to offer our critical opinion on matters as they come up.
While brand loyalty may be a dying breed, there is no question that there are many marketing tools at your disposal that will increase customer loyalty and aid with client retention. In consumer marketing, loyalty is often related more to the brand than the retail relationship, whereas in BtoB business transactions, relationships and loyalty are more skewed towards the supplier than the brands they carry or services they offer.
The now popular acronym WIIFM (pronounced wiffim) is a product of our "me generation" with instant gratification and motivation to act, only coming after a clear understanding of the up side of the equation. We see it all around us, an attitude of only doing something if there is a personal or monetary reward attached to it.
Unless your firm has its own marketing and graphic design department, sooner or later you are going to be faced with hiring an outside agency. It might be for one specific project such as a brochure or website, or it might be on an ongoing basis to look after your brand development and advertising. Regardless, there are a number of considerations when hiring an advertising or graphics firm and your overall satisfaction with the process will be directly related to your initial expectations.
Needless to say, there are as many ways to create an effective print ad as there are creative thoughts. Getting your message read in today’s multi-media world is just one of the first challenges in creating an effective ad, but ultimately, your message needs to be acted upon.
What is it that you want your prospects and clients to do once they read your ad? This may seem obvious, however, as we all know in the marketing/advertising cycle, there are three stages your prospect must go through in order to achieve the ultimate goal of developing a loyal, repeat customer.
There in excess of 1000 English and French community newspapers in Canada currently. Virtually every major and minor market in the country is covered by one or more community papers. But how effective are they? It used to be that gauging the readership, retention and demographic information of community paper readers was difficult.
