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When it was time to rebrand, Surrey Libraries chose thornleyHAYNE. The library was about to build a new downtown flagship branch designed by world renowned architect Bing Thom. It was important however, to ensure the rest of the library branches in Surrey were well represented. For this reason, the Surrey Public Library changed its name to the plural “Libraries”. This subtle change along with a new logo was launched in 2010 ahead of the 2011 opening of the new downtown branch. The agency continues to have an ongoing relationship with Surrey Libraries developing a variety of communications materials.